Editorial transparency

Shift Some Timber Editorial Team

Who sits behind the words, what we use as sources and where our limits are.

What this byline means

“Shift Some Timber Editorial Team” means content has been prepared for the brand rather than attributed to a named doctor, dietitian or other clinician who did not write it. We will not invent medical reviewers or borrow authority we have not earned.

Our editorial approach

  • Start with current authoritative UK guidance where the topic is clinical or medical.
  • Explain the official position in plain English.
  • Add practical, non-judgemental context in the Shift Some Timber voice.
  • Clearly separate general information from individual medical advice.
  • Update time-sensitive medicine and clinical pages when guidance changes.

Clinical review

Before Shift Some Timber launches regulated healthcare or prescribing services, relevant clinical content should be reviewed within the service's formal clinical-governance process. A website byline will never be used to imply a clinical review that has not happened.