We're building commercial opportunities carefully. We'd rather say no to the wrong advertiser than make the Knowledge Hub feel like a billboard.
Potential opportunities
- Clearly labelled sponsored Knowledge content
- Newsletter sponsorship
- Homepage or topic sponsorships where relevant
- Member offers and discount partnerships
- Competitions and giveaways
- Future podcast/video sponsorship
- Research and survey sponsorship with editorial safeguards
What matters to us
Advertising must be relevant, transparent and suitable for the audience. Health, weight-management and treatment-related claims require particular care. We will not knowingly run misleading claims or blur the line between paid promotion and independent editorial content.
Clear labelling: paid advertising, affiliate relationships, gifted products and sponsored content will be identified so readers understand the commercial relationship.
Audience fit
Natural fits include clothing and sportswear, walking footwear, outdoor products, fitness, food, nutrition, technology, wearables, sleep, recovery, mobility, community sport, workplace wellbeing and responsible men's-health services.